Danish brewer adds AI ‘colleagues' to human team |
Royal Unibrew in Denmark has introduced five artificial intelligence (AI) "colleagues" to enhance workplace efficiency and creativity. The Danish brewer's marketing director Michala Svane said: “What we as humans are good at is our creativity, our empathy, our knowledge of our customers,” and working together with their digital colleagues, human employees will “get help for more routine-based work and finding information.” The AI assistants, developed with Danish company Manifold AI, include a brand specialist, market analyst, data gatherer, sommelier, and trade specialist. Employees interact with these virtual colleagues through chats and emails. Employees nevertheless need to be mindful that they maintain their critical thinking skills, one of the managers warned. “You need to be critical of everything that comes from [AI brand specialist KondiKai] because he is a machine,” Lise Knuppert Hordam said, adding “What he says is based on all the data we gave him. So it is valid what he says, but it needs a human touch and creative thinking.” It is noted that the company has made photos of the AI agents — three men and two women, "all attractive and fit." |
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