Uber enters seven new European markets in food delivery push |
| Uber is expanding its food delivery arm into seven new European markets in 2026 - Austria, Denmark, Finland, Norway, the Czech Republic, Greece and Romania - as it intensifies competition in the multibillion-euro sector and targets an additional $1bn in gross bookings over the next three years. The move pits Uber against DoorDash-owned Wolt in several core markets and comes amid broader consolidation, including Prosus’s €4.1bn takeover of Just Eat Takeaway and DoorDash’s £2.9bn acquisition of Deliveroo. Uber is also acquiring Getir’s food delivery business in Turkey to strengthen its position there. The company has grown market share in key European countries, with UK share rising from 28% in January 2022 to 38% in December last year and Germany increasing from 10% to 26%, according to one estimate. Uber attributes this growth to cross-selling from its ride-hailing platform and its Uber One membership scheme, while also investing in automation through drones, robots and autonomous vehicles to improve efficiency and reduce costs. |
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