Labour shortages pose challenges for rural German companies |
Small and medium-sized companies in rural areas of Germany are facing significant challenges due to labour shortages. As young people move from the countryside to cities, rural areas are experiencing an even more rapid aging population. To attract workers, rural regions need to appeal not only to urban residents but also to migrants. However, migrant workers may be hesitant to move to areas with uncertain career prospects and a less diverse population. Local universities play a crucial role in recruiting foreign graduates, as they can attract them to stay in the region after completing their degrees. While large global companies have the resources to recruit skilled workers internationally, small companies must develop their own approaches. Bernd Richter, owner of Richter lighting, emphasizes the importance of inclusivity and offers free German lessons to employees. The mayor of Heubach, Joy Alemazung, aims to create an accepting environment for immigrants in the town. Despite the challenges, some workers, like Kunjan Patel, are satisfied with the lifestyle and opportunities offered in rural Germany.
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