Employers are starting to embrace videos that employees are creating about their workdays. For example, Rilie Huntley, a supervisor at US electronics retailer Best Buy, shared on TikTok a seven-second video in December 2022 with the caption “I love my job #bestbuy”. It now has 2.6m views. “I never posted with the intent to make any money off of it or get any attention from it. I just did it [because it] made me happy, because it’s fun,” says Huntley. “But then a couple of them did start to blow up in a really big way.” As social media “has become a reasonably integral part of our lives”, employers trying to keep their employees off it aren’t going to have much luck, says UK-based executive coach Rory Campbell. “That’s just not the way social media works, and certainly not the way the generations in the workforce today work with it.” And companies that do welcome these intimate workday peeks often find their employees’ social media presence can be a bigger benefit than a threat. Experts say an increasing number of companies are opting to support employee content, rather than blocking it.

Facebook users are far more likely to consume fake news than Twitter or other social media sites, according to a new study. The study, published in the peer-reviewed journal Government Information Quarterly, found Facebook users read the most fake news about the 2020 U.S. presidential election and reported the most concern about votes not being counted properly. “What we saw in this study is that if you aren’t careful, the bias that you bring into your news consumption can be absolutely confirmed and supported if you are in a place like Facebook where the algorithms feed into that,” Robert Crossler, study co-author and an associate professor in the WSU Carson College of Business, observed. 

Hundreds of advertisers paused spending on Twitter in the weeks after Elon Musk acquired the platform, wary of the changes the billionaire might bring. Months later, Bloomberg reports many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts and new safety tools. From September to October of last year, the top 10 advertisers on Twitter spent $71m on ads, according to estimates from Pathmatics. In the past two months, that figure dropped to just $7.6m, a decline of 89%, the research firm said. One of the biggest barriers to spending more, advertisers say, is Musk’s own behavior on Twitter, which has repeatedly caused controversies.

The BBC has launched a review on how the UK public broadcaster’s social media guidance applies to freelancers. The review will consider how the BBC applies its guidance, considering the BBC’s Charter commitments to both impartiality and freedom of expression. Future guidance must be easy to understand, practical and deliverable. BBC Director-General Tim Davie says: “The BBC has important commitments to both impartiality and to freedom of expression. We also have a commitment to those working with us, and for us, to be clear in what we expect from them. The social media guidance is crucial to achieving this, particularly in a fast-paced, ever- changing world of digital media.”

LinkedIn favorite Liz Ryan has posted what she says are the ten strategies that bolster a fear-based management culture. They are, according to the Human Workplace expert: 
West Orange, N.J.-based project manager Kenneth Weiss is not taken with Liz’s post. He writes: “I see these type of posts every few weeks and everyone chimes in on the negative impact of these processes. However, I never see suggestions on how to improve or replace them.”