The first generation of associates who spent their college and law school years with access to TikTok are now joining the professional world, but no consistent policies have emerged among the largest law firms about employees’ use of the video sharing platform.
Priscilla Hamilton, an associate at
Simpson Thacher & Bartlett who posts content to TikTok under the name “
legallypriscilla,” was approached by a brand to do a paid post but said her firm, which she did not name in her videos, told her that doing so was a conflict of interest.
Policies governing social media activity vary from firm to firm, said
Cecillia Xie, a former Morrison & Foerster lawyer turned writer and content creator who has more than
410,000 followers on TikTok.
Eni Popoola left her job as an associate at Cravath, Swaine & Moore in March to continue her beauty blogging career, including her “
enigivensunday” account. Popoola clashed with the Wall Street law firm over paid partnerships, which violate its policy on moonlighting and outside work.
Meeghan Tirtasaputra, an
associate at Fox Rothschild who offers advice to law students on TikTok, said some of her videos have influenced people to apply for Fox Rothschild’s fellowship program. She doesn’t name the firm in her videos, but the firm has reposted some of her videos to its own branded accounts.