Law firms struggle with speaking out on controversial issues |
Dave Poston, CEO and GC of Poston Communications, looks at how law firms are grappling with the decision of whether to speak out on controversial issues, or to remain silent to prioritize their clients' interests. He contends that the recent Israel-Hamas conflict has intensified this dilemma, prompting law firm leaders to question their stance on various issues. Poston says it is crucial for law firms to understand their identity, embrace it, and attract clients who align with their mission and values. He explains that public opinion plays a significant role in determining which issues law firms should address, categorizing them into expected, accepted, to be determined, and not acceptable. By mapping potential scenarios, Poston says law firms can proactively decide whether to stand up, react, or stay silent. However, he warns that they must consider the impact on their team, clients, and the firm's reputation. Taking a client or endorsing an issue should align with the firm's commitments, and potential conflicts or negative reception should be carefully evaluated, according to Poston. In times of crisis, he says organizations must address concerns while acknowledging the limitations of their mission. Poston concludes that crisis communication is an ongoing effort, especially during an election year.