Luxury goods market challenged by 'superfake' handbags |
The Wall Street Journal reports that a new wave of highly realistic "superfake" luxury handbags is challenging the traditional luxury goods market. These counterfeits, often indistinguishable from genuine products without X-ray or forensic tools, are made with high-quality materials and cost between $500 and $5,000. Sold via encrypted platforms and promoted by influencers, superfakes appeal to younger consumers disillusioned by luxury markups. Factories in China, sometimes run during ghost shifts, use insider knowledge, stolen tech packs, and even genuine items as templates. While some see fakes as potential stepping stones to future customers, others warn of lost sales and eroded brand trust. Despite the threat, the Wall Street Journal notes that luxury brands still invest more in advertising than in anti-counterfeiting measures.