FCA to clamp down on misleading crypto ads |
The Government has announced that cryptocurrency adverts will have to meet the same standards as other financial promotions. In an effort to help protect people from potentially misleading claims, crypto promotions will be brought into line with other financial advertising, such as that for stocks, shares, and insurance products. Under the plans, the promotion of cryptoassets will come under Financial Conduct Authority (FCA) rules. The changes will be brought in by amending the Financial Promotion Order. Chancellor Rishi Sunak said that while cryptoassets “can provide exciting new opportunities … it’s important that consumers are not being sold products with misleading claims.” He added: “We are ensuring consumers are protected, while also supporting innovation of the cryptoasset market.” Welcoming the plans, Laura Suter, head of personal finance at AJ Bell, said: “The Advertising Standards Agency has already been banning individual crypto adverts that it deems misleading or understating the risk involved in the market, but this new move by the Government will lead to a wholesale tightening of the rules governing adverts.” Ed Cooper, head of crypto at financial app Revolut, said: “Clear guidance in how companies describe their crypto offering will benefit consumers and help improve trust in the sector.”