Warby Parker adjusting its pricing strategy to stay affordable |
Warby Parker, the leading eyewear brand, has been adjusting its pricing strategy to stay affordable amidst rising costs. Warby Parker's strategy is a departure from other eyewear brands that have raised prices on their base offerings due to tariffs, inflation, and rising optometrist salaries. The company's control over its supply and sales channels, including two optical labs in the U.S. and its own stores and online distribution, has helped it avoid some tariff costs. Warby Parker's second-quarter revenue climbed 14% to $214.5m, but its quarterly adjusted gross margin dropped to 54.3% from 56.1% a year ago. The company has introduced higher-grade progressive lenses, new styles, and add-ons, such as clip-on sunglasses.