| Delivering value as a CFO, from cost controls to developing strateges |
The role of the modern chief financial officer is evolving from a control-focused function to a value-driven leadership position. Traditional CFOs prioritize cost control, reporting, and compliance, often limiting their strategic influence. In contrast, value-focused CFOs actively partner with business units, leverage data for strategic decisions, and help drive growth. The “PRO” framework—Performance, Risk, Opportunity—illustrates how CFOs can add value by managing outcomes, mitigating risks, and identifying growth opportunities. To fully empower these CFOs, boards and CEOs must broaden their mandates, support cross-functional collaboration, and invest in data and skills.