| Lego sales hit new high, beating wider toy market growth |
Lego has published its full-year 2025 results, with revenues rising 12% to DKr83.5bn ($12.9bn) and operating profit increasing 18% to DKr22bn, while consumer sales grew 16%, significantly outperforming the global toy market’s 7% growth. The company’s success has been driven by a broad product portfolio, including licensed sets and in-house themes such as botanicals, as well as collaborations with brands like Formula One, Fortnite and major entertainment franchises, which have helped attract both children and adult buyers. Looking ahead, Lego expects continued growth in 2026 and plans to launch new sets based on major franchises alongside innovations such as the Lego Smart Brick, which adds interactive features like lights and sounds. “You come out of a year like 2025, and we’ve seen that growth that was beyond our expectations, and . . . what a mountain to climb", commented chief executive Niels Christiansen. “On the other hand, we have really strong momentum. It continues throughout the year and into this year. So, I think we feel good about growing on top of ’25, maybe not to the same growth rate. Our expectation would be high-single-digit, which would be fantastic".