| Cost management emerges as top priority for CFOs |
Cost management has become the leading internal focus for finance leaders, as companies balance pressure to invest in technology with the need to protect margins, according to Deloitte’s first-quarter 2026 CFO Signals survey. The survey of 200 North American CFOs found that nearly half cite investment in new technologies (49%) and shrinking profit margins (48%) as key drivers of cost control efforts, with most organizations opting to redirect spending rather than cut it outright. Around 52% are reallocating operating expenditure, while fewer are reducing overall budgets. Technology is seen as central to managing costs, with 53% of CFOs identifying automation and tech upgrades as the most effective lever, and cloud-based planning, budgeting, and forecasting tools ranked as the most valuable solution. However, challenges remain, including organizational silos (46%), outdated systems (39%), and misalignment between strategy and cost initiatives (38%), which continue to hinder effective cost management.