Leadership in crisis: How to navigate VUCAP times |
Phil Portman, a serial entrepreneur and CEO of SMS marketing tool Textdrip, emphasizes the importance of crisis leadership in navigating VUCAP (Volatility, Uncertainty, Complexity, Ambiguity, Pandemic) times. Crisis leadership involves adapting to unexpected events and protecting stakeholder trust and organizational stability. Key qualities of crisis leaders include decisiveness, empathy, transparency, and adaptability. Technology plays a pivotal role in crisis management, with tools like automated communication platforms, chatbots, virtual collaboration platforms, video conferencing solutions, and project management software enhancing communication, customer support, and productivity. Implementing crisis management practices such as resource allocation, dedicated crisis management teams, risk assessment, and effective communication channels can build resilience in organizations. By harnessing technological innovation and leveraging automated communication tools, businesses can withstand, adapt, and recover from crises.