Helping online creators navigate the tax landscape |
As the creator economy grows into a $205bn market, many content creators are realizing that with growth comes new business responsibilities. At the event "From Passion to Profit: What Creators Should Know for Tax Season 2026," hosted by H&R Block, Andy Phillips, Vice President of The Tax Institute, highlighted that “creators are just a microcosm of small business.” Financial concerns are prevalent, with 70% of creators citing finances as their top worry. The transition from W-2 employment to self-employment often leads to tax mismanagement, as many creators neglect their tax obligations until filing season. As businesses expand, hiring independent contractors and employees introduces complex payroll responsibilities. Phillips noted that “once creators begin hiring, they must be intentional,” as payroll errors can have serious consequences. The discussion also covered changes under the One Big Beautiful Bill Act, affecting reporting thresholds for tax forms. As the creator economy evolves, the demand for payroll and tax guidance is expected to rise.