Accountants seeing tangible benefits from AI deployments |
While some accountants are hesitant about artificial intelligence (AI), others have embraced the technology to yield tangible benefits for their firms. Accounting leaders are using AI tools to address the pipeline crisis, surface insights, and enable new efficiencies. Six firms, including PKF O'Connor Davies and Armanino, share how they are implementing AI and the benefits they have seen. For example, PKF O'Connor Davies uses AI to scrub data from various sources and analyze it quickly, resulting in significant time savings. Armanino leverages AI for cashflow analysis, SOC 2 preparation, creating digital "workers" for reconciliation and journal entry tasks, and answering internal staff queries. Finally, GWCPA uses AI for financial statement analysis, generating content with consistent tone, exploring hypothetical scenarios, and finding overlooked information. "We take a client's financial statement, export it to a PDF, take all the client information out … and we upload it and ask, 'If you were going to analyze this, what would be the key factors you'd alert the client to quickly?' Within seconds, it does it," said GWCPA managing partner Samantha Bowling. "[This is] something we would do anyway but it would take us a while to analyze it. … We're using it for clients who do bookkeeping work and outsourced CFO type work. We see this bring a quicker tool to get answers."