Diverse teams drive innovation and performance, studies show |
Maria Alonso, a seasoned marketing expert and founder of Fortune 206, emphasises the critical importance of diversity in driving business innovation. Citing research from McKinsey and the Boston Consulting Group, Alonso points out that companies with greater ethnic and racial diversity not only perform better but also enjoy higher financial returns than their industry averages. She shares insights from her extensive experience, including her role at Starbucks as LATAM senior brand manager, underscoring how diverse teams contribute uniquely across various domains like social media, graphic design, and data analytics to enhance marketing campaigns. Alonso advocates for hiring for trainability and supporting team members from nontraditional backgrounds with personalized training programs, mentorship, and continuous feedback to foster adaptability and engagement within teams. |
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