Black Friday loses its midnight magic |
Black Friday is losing its appeal as shoppers no longer rush to stores after Thanksgiving, according to some retailers, with online shopping and early discounts diminishing the excitement of in-store sales. Despite this, it remains the busiest shopping day in the U.S. Analysts and mall executives have spoken of solid momentum in recent weeks, with foot traffic at the Mall of America in Bloomington, Minnesota, surpassing the comparable period in 2019. Mastercard SpendingPulse, which tracks spending across all payment methods, predicted a 3.6% increase in holiday sales from November 1st through December 24th. That compares with a 4.1% increase last year. “Clearly, there’s uncertainty,” Mastercard chief economist Michelle Meyer said. “Clearly, consumers feel on edge. But at the moment, it doesn’t seem like it’s changing how they are showing up for this season". Online sales, meanwhile, are expected to rise 6% year-on-year to $8.6bn, according to Salesforce.