Boosting employee wellbeing to attract talent in Japan |
A growing number of Japanese companies are implementing health management strategies to enhance employee wellbeing and attract talent. The initiatives include dietary support, physical activity encouragement, and smoking cessation programmes. The KENKO Investment for Health programme, initiated by the trade ministry, has certified 3,400 large enterprises and nearly 20,000 small and medium-sized businesses in fiscal 2024 for their health management efforts. Machine tool supplier Hattori, for example, promotes health check-ups and dietary improvements, while Higo Bank subsidises medical check-ups and encourages exercise through apps. Managing director Kaori Hueter observed: “Unless we change something, young people won't want to join us,” as he highlighted the importance of these strategies in appealing to job seekers. |
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