Zoho seeks expansion in Middle East and Africa |
Zoho, the global technology firm that reported more than $1bn in revenue in 2022, is expanding in the Middle East and Africa. The company aims to double its revenue every three years and sees the UAE as one of its biggest markets. The Middle East and Africa region has become the fastest growing market for Zoho, with its revenue contribution increasing from 2%-3% to nearly 10% of the global figure. Zoho plans to open new offices and hire more employees in Dubai, Jeddah, Riyadh, Nigeria, Kenya, and South Africa. Despite a slowdown in global economic conditions, Zoho remains bullish about the market and continues to invest. The company has also invested in local partnerships in the UAE to help businesses digitise their operations. Zoho's revenue growth has been organic, without external funding, and it aims to maintain its trajectory for the next three to five years. Hyther Nizam, President of Middle East and Africa at Zoho, stated: "If the economic conditions are conducive and the political situation favourable, then we hope to have the same trajectory for three to five years." |
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