AI 'is splitting the job market in two' |
AI is splitting the global labour market in two, according to a PwC study of data including over one billion job postings across 27 countries and territories. The technology is rewarding companies that use AI to enhance human skills, but those who use it merely to cut costs are being left behind, the study suggests. “The companies seeing the greatest returns on AI are using it to amplify human expertise, accelerate innovation and create entirely new sources of value,” observed Joe Atkinson, PwC’s global chief AI officer. “They’re pulling further ahead on productivity and growth than companies that focus primarily on automation.” Entry-level AI-exposed roles that require what have traditionally been senior human competencies, such as judgment, empathy, ethics, creativity and leadership, have grown 35% since 2019, while so-called “non-seniorised” entry-level positions, which don’t require such skills, have shrunk by 10%, PwC said.
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