L.A. supermarket chains stand with immigrants |
The Northgate and Vallarta supermarket chains, both founded by immigrant families, have expressed solidarity with immigrant communities amid recent ICE raids in Southern California. Evelin Gomez, who works at Vallarta, noted that customers are feeling the impact, adding: “The American dream doesn't exist anymore.” Both chains are committed to providing a safe space for all customers, with Vallarta commenting: “We believe everyone deserves to feel safe, welcomed and valued.” Despite reports of declining sales, they continue to operate at full hours and offer services like free delivery to support their communities. Alexandra Bolanos, Northgate's director of brand marketing, emphasized the importance of food in bringing joy during tough times, saying: “Food is essential, and oftentimes it brings happiness, joy.” The supermarkets are part of a broader movement among local businesses advocating for immigrant rights and support. Other prominent local food industry leaders, like Valerie Gordon, chef and owner of Valerie Confections in Glendale, have used their platforms to help fellow business owners understand their rights during an ICE encounter.