Starbucks Korea to close stores early for mandatory history training session |
Starbucks Korea will close all of its stores nationwide at 3 p.m. on June 22nd to allow employees to participate in mandatory history and social sensitivity training after a marketing campaign sparked accusations that it mocked victims of South Korea’s 1980 Gwangju pro-democracy uprising. The controversy centered on a promotion for “SS Tank” tumblers that branded May 18 as “Tank Day,” a date that coincides with the anniversary of the military crackdown in Gwangju, in which troops, tanks, and helicopters were deployed against protesters. The campaign also used a slogan that critics linked to the cover-up of the 1987 torture death of student activist Park Jong-chol. Starbucks Korea’s parent company, Shinsegae Group, canceled the promotion within hours, dismissed the chain’s chief executive, issued a public apology, and announced company-wide training aimed at preventing similar incidents in the future.