Shein's London listing under threat from tariffs |
Shein's planned £50bn listing in London is facing significant challenges due to the new tariffs imposed by President Trump. The company, which generated approximately £25bn in revenue in 2023, is particularly vulnerable because the US is its largest market. From May 2, imports will incur a 30% duty or $25 per item, impacting Shein's pricing strategy. Donald Tang, Shein's boss, has previously said: "We're about customers. We're not about customs policy," but the new tariffs could undermine this approach. Zaki Farooq, Chief Technology Officer of PAYFUTURE, highlighted the scale of the issue, noting that Shein and rival Temu account for nearly 600,000 daily US-bound parcels under the previous de minimis rule. Investors are reportedly urging Shein to lower its valuation to secure the listing.