Top bosses agree to put profit second |
The wellbeing of staff, local communities and broader society will be placed higher on the boardroom agenda, according to a pledge made by the CEOs of 14 major companies, including Capita, Unilever and PwC. A not-for-profit group called the Purposeful Company says it has brought together leaders from FTSE100 companies and large accountancy firms to demonstrate that having a purpose beyond a simple profit motive "brings strategic clarity, operational discipline around what's material to stakeholders and more meaningful work for employees". The bosses of EY, NHS England, NatWest, Barclays and Hogan Lowells are among the others to have signed up. Clare Chapman, head of Acas and co-chair of the Purposeful Company, said: "This is a moment to be seized. The more purposeful companies, the greater the chance of success in building a stronger and fairer economy and addressing the climate crisis."