Companies battle attitude and expectation issues with Gen Z |
Research findings by HR platform HiBob indicate that 70% of UK managers believe companies struggle to manage young employees, particularly Gen Z (18-24 years old). Key challenges cited include demands for work-life balance (62%), salary (58%), and benefits (44%). When they were asked who should deal with issues originating with younger colleagues, 40% of managers said HR. An analysis of FTSE 100 companies found that of the 80 which published their leadership team on their corporate website, less than half (40%) had a HR director at all, and just 31% had a Chief People Officer or equivalent. Half (48%) of the respondents thought that a lack of HR representation at C-level is due to a commonly held belief that HR is a support rather than a strategy function. Toby Hough, Director of People and Culture at HiBob, said: “The role of HR leaders in organisations has been undervalued for a long time, as the C-Suite focused on business-critical issues that didn't used to involve employee wellbeing or demographic societal shifts. Today's research clearly identifies Gen Z as one of leadership teams' biggest challenges. That said, each generation brings their own unique set of challenges and opportunities to the workplace and the HR function is critical to getting the best out of all generations. To maximise their potential in today's intergenerational workplace, UK businesses must appoint HR leaders to the C-suite.” Meanwhile, almost all (95%) respondents think it’s important for companies to have HR representation on the executive team. And almost three-quarters (73%) believe HR should have a strong influence on company strategy. |
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