| UOB's unique culture fuels growth |
| United Overseas Bank (UOB) has developed a framework known as “The UOB Way” to enhance employee engagement and productivity. Dean Tong, head of group human resources, emphasises that this approach helps employees understand the broader significance of their work, stating: “We believe that if you know the wider meaning of your work, that helps to bring out the best in the individual.” The framework focuses on care, growth, and trust, providing employees with training and opportunities for sustainable careers while maintaining a healthy work-life balance. UOB's commitment to its core values—being honourable, enterprising, united, and committed—supports its mission to foster a strong culture that benefits both employees and clients. This people-centric philosophy is crucial for UOB's expansion in Southeast Asian markets, as highlighted by Sam Cheong, managing director and group head of UOB's foreign direct investment advisory unit. |
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