| Ikea bullish on business opportunities in China |
| At this year's China International Import Expo (CIIE), which runs through to Sunday, Ikea is showcasing its commitment to blending Chinese cultural elements with Nordic design. Pontus Erntell, chief executive of Ikea China, said: "We've been here for seven consecutive years . . . something that we value very highly." The company's booth, inspired by the Eastern Jin Dynasty's Peach Blossom Spring, focuses on sustainability, the silver economy, and consumption stimulus. Notably, Ikea launched its Chinese New Year collection at the CIIE for the fourth consecutive year, demonstrating its dedication to local insights and trends. Mr Erntell highlighted the success of locally-developed products, such as the technical fabric motion sofas, which have sold over 25,000 units since their introduction. The CIIE has become a vital platform for foreign companies, with over 2,500 new products and $420bn in deals made in the past six years. |
|