| Labubu toy mania arrives in America |
| The Los Angeles Times reports on a global frenzy that has erupted for Labubu, a furry elf character made by Chinese toy company Pop Mart, a huge brand in Asia that began opening stores in the US last year. Worldwide, Pop Mart has more than 500 retail stores and 2,500 toy vending machines in 30 countries. Since April, every new release and restock of Labubu dolls has sold out, often within minutes, and counterfeits and resellers have flooded the market. “We’re not trying to manufacture” scarcity, said Emily Brough, head of licensing for Pop Mart North America. “It’s not like we’re just sending 12 to the store so that there’s this craze and nobody gets what they want,” she said. “We want people to get what they want, and we do try to stock up for the demand.” The Chinese company reported record revenue of $638.5m for the first half of 2024, a 62% year-over-year increase. |
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