| Pernod Ricard fires employees over alleged discounting misconduct in India |
| Pernod Ricard has dismissed at least six mid-level employees following an internal investigation into
alleged discounting malpractices in Rajasthan, one of India's largest states.
The probe, initiated after a whistleblower complaint in late 2023, revealed
misuse of funds meant for trade discounts to retailers, according to company
insiders. Global consultancy EY and Pernod's ethics head, Kanika Bhutani,
oversaw the investigation. The episode adds to Pernod's compliance challenges in
India, which include a $250m tax dispute, antitrust cases, and allegations of money
laundering in New Delhi. Despite these hurdles, chief executive Alexandre Ricard recently
reaffirmed India's importance as a "growth engine" for the company,
where Rajasthan remains a key market with rising per capita alcohol spending.
Pernod has not publicly commented on the Rajasthan findings or broader
regulatory issues. |
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