Major brands ditch Fuji TV over scandal |
Dozens of major Japanese companies have withdrawn their commercials from Fuji Television following allegations of a cover-up related to a sex scandal involving Masahiro Nakai, a former member of the popular band SMAP. The scandal emerged after a report by Shukan Bunshun revealed a ¥90m ($580,000) settlement between Nakai and a woman over an alleged sexual assault at a 2023 dinner party. Despite Nakai's denial of violence, the fallout led to significant ad pullouts, with over 50 companies, including Nissan and Toyota, ceasing their advertisements. Fuji TV President Koichi Minato acknowledged the company's failure to disclose the issue earlier, saying, "We will investigate the case," while facing criticism for a lack of transparency. The incident highlights ongoing issues within Japan's entertainment industry, which has been grappling with numerous sexual assault allegations. |
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