Apple launches Apple Store app in India |
Apple has launched the Apple Store app in India, enhancing its retail presence and offering a personalised shopping experience. The app, now available on India's App Store, features five tabs: For You, Products, Go Further, Search, and Bag. The For You tab suggests tailored Apple products based on user preferences, while the Go Further tab connects users with Apple Specialists for online sessions and tips. Karen Rasmussen, Apple's head of retail online, said: “At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India.” The launch coincides with Apple becoming one of the top five smartphone brands in India, achieving a 9%-10% market share in the fourth quarter of 2024, driven by festive discounts and offers. |
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