| Heineken launches global GenAI lab |
| Heineken has launched its first global generative artificial intelligence (GenAI) lab in Singapore, aiming to enhance growth, productivity, and customer engagement. Kenneth Choo, Heineken's Asia-Pacific managing director, said: “By harnessing Singapore's exceptional AI ecosystem, skilled talent and supportive government policies, we are excited to drive the development of innovative solutions that will transform the beverage industry for years to come.” The lab will focus on developing scalable GenAI solutions, including automated marketing content creation and financial reporting. Laurence Liew, AI Innovation director at AI Singapore, highlighted the collaboration's potential, saying: “By combining Heineken's industry expertise with our AI capabilities and talent, we are creating a powerful model for how businesses and research institutions can collaborate to create solutions with real-world impact.” Supported by the Economic Development Board, the lab aims to build a core team by the end of 2025. |
|