Amazon bets big on AI innovation |
Amazon chief executive Andy Jassy has defended the company's substantial investments in artificial intelligence (AI), saying that such spending is essential for maintaining competitiveness. In his annual letter to shareholders, Mr Jassy said: “If your customer experiences aren’t planning to leverage these intelligent models, their ability to query giant corpuses of data and quickly find your needle in the haystack, their ability to keep getting smarter with more feedback and data, and their future agentic capabilities, you will not be competitive." More than 1,000 generative AI applications are currently being built across the company that will change customer experiences around shopping, coding, personal assistants, streaming video and music, advertising, healthcare, reading, and home devices. Amazon has also committed around $8bn to AI start-up Anthropic and is integrating its Claude software into the revamped Alexa voice assistant. |
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