| UK firms are ‘rebranding’ diversity initiatives |
| Senior figures in British business have reported a chilling effect on diversity, equity, and inclusion (DEI) initiatives, which are being "rebranded" to avoid political scrutiny. Paul Sesay, founder of the National Diversity Awards, noted that terms like "wellbeing" and "culture" are replacing DEI. He said: "They're basically embedding diversity and getting rid of the word." The backlash against DEI, particularly in the US, is influencing UK firms, with many scaling back commitments and discouraging open discussions about race. Noreen Biddle Shah, founder of Reboot, highlighted that "DEI has become a politically charged term," leading to a sense of fear among ethnic minority professionals. Despite the challenges, some organisations say they remain committed to diversity, with UK Finance asserting that greater diversity is "a driver for economic success." |
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