China's 618 festival breaks records |
China's annual 618 shopping festival, running from May 13th to June 20th, has set a record as the longest in history. In Hangzhou, cross-border e-commerce platforms experienced a significant increase in orders, with 374 overseas brands doubling their transactions within the first hour. Notably, 109 international brands each exceeded 10m yuan ($1.4m) in sales during the initial phase. Chinese consumers showed a strong preference for electronics, premium cosmetics, and health products. Logistics director Chen Wenxin noted: "Our average monthly throughput is 2m–3m items, which doubles or triples during peak events like 618". Enhanced customs support has streamlined processes, allowing for rapid clearance and encouraging innovative business models. Since 2015, Hangzhou has evolved into a hub for cross-border e-commerce, now hosting 65,000 sellers. |
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