China's retirees drive silver economy growth |
China's elderly population is becoming a significant economic force, with spending by those aged 60 and over projected to rise sharply. Wang Shuyun, a 78-year-old retiree, exemplifies this trend, investing in health and lifestyle products. The government is promoting a "silver economy" to cater to this demographic, anticipating that by 2040, seniors will account for 34% of total consumer expenditure. Economists note that China's past four decades of rapid growth have resulted in older people having a comfortable level of savings, allowing them to spend more freely than previous older generations who lived very frugally. Among Chinese companies setting their sights on older consumers is Lao Feng Xiang, a century-old jewellery firm that declared it had "crossed over into silver technology" when it debuted AI glasses in June, and Xiaomi, which has developed elderly-friendly functions on its phones and televisions, as well as remote assistance features enabling children to easily control their aged parents' living environments with smart lights and air conditioners. |
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