Thai retail sector faces tough times |
| The Thai retail sector is grappling with weak consumer spending, political uncertainties, and natural disasters, leading to a challenging outlook for 2026. Milin Veraratanaroj, chairman of Tang Ngee Soon Superstore, noted that economic growth may only reach 1%–2% this year. He emphasised the need for retailers to manage costs and integrate technology. Nattakit Tangpoonsinthana, chief marketing officer of Central Pattana, highlighted the persistent issue of high household debt, which stood at 86.8% of GDP in Q2 2025. Despite these challenges, there is optimism for recovery driven by tourism, with a target of 36.7m foreign arrivals in 2026. |
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