Hasbro trains execs with board game |
| Toy giant Hasbro has created “Toy Tycoon,” a strategic simulation game used to train rising leaders by making them chief executives for a day. Conceived by CEO Chris Cocks, the game mimics real-world business challenges - licensing decisions, innovation investment, and managing market shifts. “It gave me a much broader perspective of what it takes to run a business,” said participant Kate Fakonas. Played at Hasbro’s headquarters, it blends board game tactics with digital tools to build brand strategy, manage resources, and weather disruptions, ultimately teaching participants about risk, adaptability, and leadership style. |
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