Designer of Hello Kitty steps down after over 40 years |
| The designer of Hello Kitty, Yuko Yamaguchi, is stepping down after over 40 years at the helm of the character's design. Since 1980, she has overseen Hello Kitty's evolution into a global icon of Japan's kawaii culture. Yamaguchi's successor, known as Aya, is set to take over by the end of 2026. Sanrio, the company behind Hello Kitty, praised Yamaguchi for her engagement with fans and her collaborations with various artists. Originally launched as a coin purse design, Hello Kitty has grown into a multi-faceted brand with countless products and partnerships, including upcoming media projects and a theme park in China. The character maintains a simple narrative, featuring her sister Mimmy and boyfriend Dear Daniel while pursuing dreams of being a pianist or poet. |
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