7-Eleven uses Australia as test bed for global expansion |
| Seven & I Holdings is betting Australia can prove its Japan-style convenience store model - focused on fresh food and daily services - can succeed internationally, with plans to expand to 1,000 stores by 2030. After acquiring the local operator for A$1.7bn ($1.2bn) in 2024, the company has doubled product ranges to around 3,000 items and refurbished more than 150 of its 763 stores, adding hot food equipment and expanding ready-to-eat offerings. Sales of food, drinks and groceries rose 14%–15% in 2025, offsetting declining tobacco revenue. Australia is seen as a strategic test market as Seven & I shifts toward direct ownership and restructures globally following takeover interest and asset sales. However, challenges remain, including cost-of-living pressures, strong supermarket competition and questions over whether Japan’s dense, service-oriented convenience model can translate to Australia’s more car-centric and price-sensitive market. |
|