7-Eleven targets 100,000 stores with flexible global strategy |
| Seven & i Holdings is accelerating global expansion of 7-Eleven with a goal of reaching 100,000 stores by 2030, adopting a hybrid strategy that blends Japanese operational expertise with local market adaptation rather than imposing a uniform model. While Japan and North America remain highly profitable, the group’s other international markets are loss-making, highlighting challenges in replicating its domestic success, particularly where Japanese products and supply chains have not aligned with local preferences. The company is shifting approach by taking greater control of operations in key markets such as Australia, where sales have improved following product and store format changes, and combining Japanese and US expertise, while investing in talent and localised strategies to support expansion into new regions. |
|