| Bath & Body Works CEO criticizes former strategy |
Bath & Body Works chief executive Daniel Heaf has criticised the retailer's now-abandoned strategy of targeting new categories at the expense of its core offering of body care, home fragrances, and decorative soaps. He added: “Over the years, consumers have evolved. They seek greater efficacy, ingredient-led products, modern packaging, emotive storytelling and elevated multi-channel experiences. Our competitors have risen to meet those needs. We have not". To address this, the firm is adopting a Consumer First Formula initiative that will see it exit categories such as haircare and men's grooming, recruit influencers to "ignite social buzz" around its products, and revamp its app and website. The third quarter ended November 1st brought revenues of $1.59bn, down 1% from a year earlier, and net income of $77m, or 37 cents per diluted share, down from $106m.