Equity vs. Experience: The CFO's tough choice |
Steven Wasserman, a Consulting CFO and Finance professor at Bentley University, shares insights on the complex decision-making process for CFOs considering a career move in venture-backed companies. A CFO contacted him to discuss a job opportunity and whether to stay at his current company despite limited equity upside due to stagnant revenue growth and high liquidation preferences favoring preferred stockholders. Wasserman draws from personal experiences, including staying through a company sale where common shareholders lost their investment and leaving another company before a sale. Benefits of staying include enhancing the resume, potential deal bonuses, future opportunities through board member networks, and familiarity with the existing work environment. However, leaving might offer significant equity upside, improve market perception, and broaden networking opportunities. Risks of leaving involve potential burned bridges and uncertainties about the new position's workload and satisfaction. Wasserman advises CFOs to provide ample notice and consider the timing of their departure carefully, especially during critical company milestones like sales processes. For board members, he suggests implementing a contingent deal bonus plan to incentivize key executives to stay through important transitions. In the end, the CFO chose to leave for a new opportunity, pleased with the decision, while Wasserman reflects on both the benefits and drawbacks of his own career choices.