| | Puma cuts 900 jobs, eyes 2027 growth | 
 | German athletic apparel and footwear corporation Puma plans to cut 900 more white-collar jobs globally by 2025, expanding its cost-reduction program under new CEO Arthur Hoeld. The company aims for a brand reset in 2024, a transition year in 2026, and growth starting 2027. Q3 sales dropped 15% to €1.96bn, and the group reported a net loss of €62.3m, reversing a €127.8m profit a year ago. Puma maintained its 2025 guidance, expecting low double-digit sales decline and operating losses, while aiming to become a global Top 3 sports brand. | 
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