Lego boss explains the importance of play in business |
As digital innovation reshapes the toy market, Lego's CEO, Niels B Christiansen, discusses the importance of play in business. Lego, which produces over 15,900 different types of bricks, has been growing its revenue and expanding into new markets. However, the company also faces the challenge of addressing its environmental impact. Christiansen acknowledges the importance of sustainability and aims to replace many of Lego's products with oil-free alternatives by 2032. Christiansen believes that playfulness is a tool for better leadership and workplaces, and he says Lego's playful work culture reflects this belief. The company encourages creativity, curiosity, and bravery in its employees and fosters a playful environment, Christiansen says. |
|