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How CFOs can utilise consumer sentiment data

Klaviyo, a leading CRM platform, is leveraging customer insights to drive its growth strategy. Chief financial officer Amanda Whalen emphasises the importance of understanding customer needs, saying: “Building a world-class finance organisation starts with deep business understanding.” The company has seen a 22% year-on-year revenue increase, attributed to its focus on customer engagement and strategic investments. Amidst economic uncertainties and tariff threats, Klaviyo continues to innovate and expand, ensuring it remains a key player in the market. Whalen advises finance professionals to balance strategic thinking with detailed operational understanding, highlighting the significance of team development in achieving long-term success.

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