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Cravath Swaine & Moore's decision to raise associate salaries is causing pressure on less-profitable law firms who may struggle to afford similar pay increases. While top-tier firms are likely to follow suit, others in the industry may be unable to do so. Michelle Fivel, a legal recruiter, predicts that fewer firms will be able to match Cravath's scale. Peter Zeughauser, a law firm management consultant, warns that firms that cannot offer competitive compensation may face increased poaching. Cravath, known for setting salary standards, will raise annual pay to between $225,000 and $420,000. Several other firms have already announced that they will match this scale. Miguel Zaldivar, CEO of Hogan Lovells, emphasized the need to compete for top talent. The salary increases come as a surprise during a period of decreased associate productivity. Some firms have even had to downsize. The pay raises are funded either through longer working hours or increased billing rates. The biggest 50 firms have seen stronger revenue growth compared to other firms, largely due to higher billing rates. Revenue gains this year were driven by an average billing rate increase of 8%.Full Issue